Let's face it. With all of this consolidation going on, we've known for some time that a whack of restructuring was in the works, and hey - news alert! - the whacking is well underway.

Corus Entertainment, CTV and CanWest Global have all been doing the pink-slip Hokey-Pokey lately, each after its own fashion. Herewith, a whimsical look at the manner in which each spins its spin-offs, and a look at what's to come.

The JR Shaw family-controlled Corus is giving it to us fairly straight up - perhaps a bit of a rub-off of the management style of cable honcho Jim Shaw, not one known for holding back. "Corus Entertainment Announces Organizational Changes in its Corporate and Television Divisions" reads the fateful press release.

As with "Restructuring," the term "Organizational Changes" has moved beyond being a euphemism. Roughly translated, it means "scroll down, Mac, the number of employees axed will be near the bottom."

So down we go. Weeeeeee. "Content creation hub," blah blah, "brand-focused approach," blah blah, "consistent marketing strategy," blah, "platform innovation team," blah, "seamless transition" Ah-ha. There it is. Fifty-three.

Fair enough, I guess. This is the fruition of a streamlining process that's been going on since July, so nobody can say they didn't see it coming.

If you look at the press coming out of CTV, meanwhile, it appears that most everyone's getting kicked upstairs, as the broadcaster goes, in the inimitable prose of CEO Ivan Fecan, "from strength to strength."

Susanne Boyce remains creative pooh-bah, kinda like she was before, only with a meatier title; Rick Brace is engineer of the business locomotive; and a long list of CTV acolytes are movin' on up. There are even a few former CHUMers on the list. Among them, Isme Bennie becomes VP and GM of Bravo!, Stephan Argent is VP digital media, David Goldstein becomes senior VP of regulatory affairs, and Sarah Crawford VP public affairs.

"The key to our continued successful growth is to use our new scale to improve our programs and better differentiate our channels and new media experience, while becoming more efficient off screen," said Fecan in a statement. That strength-in-numbers logic didn't go over so well with CRTC chair Konrad von Finckenstein when CTV wanted the whole CHUM kit and caboodle, but give Fecan marks for consistency.

Our memories are so very short that the execs who have been ankled, especially at CHUM, already seem to be ancient history. There's Jay Switzer, of course, and Roma Khanna, while Maria Hale left for Telus and Mary Powers for CTV, and then to go it on her own as a consultant. On the CTV side, pink slips are indeed going out, though very quietly, and if the grapevine is to be relied upon, sparingly. Among senior names, VP of digital media Kris Faibish is out; former SVP dramatic programming Bill Mustos, on sabbatical in France for a year, is not coming back, and his replacement, Tecca Crosby, was shown the door.