





| by: | Apr 2, 2007 |
Navigating the technology can be daunting, let alone the expanded show floor and the multitude of conferences, sessions and exhibits. If last year's NAB showcased the coming digital revolution, 2007's version reveals just how much the media landscape has shifted into hyperdrive. Playback has picked five no-brainers that will help you stay on the curve.
Digital Cinema - A Studio Perspective, April 14 @ 1:30 p.m.
According to Texas Instruments, as of Jan. 10, nearly 2,000 of the 38,400 movie screens in the U.S. have gone digital. That contrasts with 194 less than two years ago. But D-cinema is coming to signify more than exhibition.
Whether it's managing digital assets in production and beyond to theatrical, DVD, HD or the Internet, Warner Bros. has been at the leading edge of the consolidation.
Hailed as the father of Digital End to End architecture (DEDE), Warner's chief technology officer Christopher J. Cookson will share his views in the keynote address of the Digital Cinema Summit on the main issues surrounding managing and protecting content through a complex digital delivery pipeline.
Other sessions at the DCS will examine areas such as the state of the digital cinema rollout, the post-production pipeline and in-theater piracy.
Destination in Broadcast Technology - From Mobile to Ultra-HDTV, April 15 @ 9 a.m.
The Japan Broadcasting Corporation, or NHK, has come a long way since it was created using the BBC radio model back in 1926. This keynote for the Broadcast Engineering Conference, which runs from April 14-19, provides a rare insight into the tech-savvy pubcaster from managing director Hirokazu Nishiyama, who will speak to everything from mobile, HDTV, IPTV and VOD.
One of the first to go digital (in 2000), NHK's vision involves positioning itself to take advantage of the changes in display technology and portable devices in order to keep in step with consumers and changing viewer habits. Nishiyama also sheds some light on the much-anticipated technology known as Ultra-HDTV, which reportedly boasts 16 times the resolution of HDTV.
Super Session - Innovators Spotlight: View From the Top, April 16 @ 4 p.m.
It's both a verb and a noun. And two hundred million times a day we're all doing it around the globe. CEO Eric Schmidt ventures away from the Googleplex in Silicon Valley to headline this year's NAB super session View from the Top, and share his insights into how Google has become the most profitable and feared new media machine on the planet.
Despite never having made a TV commercial the company has - virtually by word of mouth - come to dominate the search and communicate nature of the Net.
Schmidt, a Princeton engineering alum and multi-billionaire, was head of Sun Microsystems before being wooed away to the place where he says "we delight in doing everything differently."
John Seigenthaler, anchor and correspondent at NBC and MSNBC moderates.


