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Archive: Oct 30, 2006
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The Canadian Television Fund at 10
Page 123
CTF: 10 years of giving voice to Canadian stories
by: Oct 30, 2006 Print

It's no exaggeration that most would-be producers in this country were left out in the cold prior to the emergence of the Canadian Television Fund in 1996.

"Before the CTF, it was really tough," recalls Laszlo Barna, president and CEO of Toronto-based Barna-Alper Productions, who remembers series budgets of $50,000. "Drama and documentary were commissioned at a level that would have doomed the quality of Canadian programming."

Previous options for producers included Telefilm Canada's Broadcast Fund (created in 1984 with an initial budget of $254 million over five years), a variety of tax schemes, a broadcast licence, and perhaps a foreign sale to complete funding.

The CBC was particularly hungry, as it was reeling from major cuts from Parliament and had boosted Cancon on its primetime sked by dropping U.S. shows in the early 1990s.

"We had a much greater demand for original Canadian programming. The creation of the fund was very welcome," says Marcela Kadanka, CBC's senior director of TV arts and entertainment and a CTF board member from the beginning.

To producers across all genres, the CTF filled the financing gap.

"Canadian producers could now fund programs entirely in Canada. This was quite revolutionary in its day," says Michael Hirsh, CEO of Toronto-headquartered Cookie Jar Entertainment, and at the time co-CEO of Nelvana.

The CTF began as a private enterprise called the Cable Production Fund, which administered the Licence Fee Program, driven by the Canadian cable industry. The feds stepped in, and in September 1996, then-minister of Canadian heritage Sheila Copps officially launched the Canada Television and Cable Production Fund, an annual $200-million public-private partnership that included Telefilm's fund. The name was shortened to the Canadian Television Fund in 1998.

Its board drew from all stakeholder organizations, with a special seat for the CBC/SRC, which was mandated by the CRTC to receive the fund's largest broadcaster share. Today, the board also includes seats for five members from Canadian Heritage, three from the cable industry, two from the CFPTA, four from the CAB, and one each from the APFTQ, ATEC, CAFDE and the direct-to-home satellite industry.

Bill Mustos, currently on sabbatical from his executive post at CTV, served as the fund's first executive director, while Rogers Communications' Philip Lind was chair of the board.

In its first year, the CTCPF relied on what has become a standard $100-million contribution from Heritage, $50 million from Telefilm and $44.3 million from Canadian cable companies (now under the umbrella of broadcast distribution undertakings and including the satellite sector), representing 1.5% to 5% of gross broadcasting revenues.

In 2005, BDUs put $127 million into the fund, while Telefilm added $38 million. The majority of that went to TV production, while feature films received $15 million, compared to $7.5 million at the start.

Page 123

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