MTV Canada has signed an exclusive wireless distribution deal with Bell Mobility, meaning viewers who want their MTV must become Bell Mobility subscribers to watch its "10 Spot" wireless programming block.

Among the shows featured in "mobilized" form (one to three minutes) are Laguna Beach, The Real World: Key West, The Gauntlet II and My Super Sweet 16, which air weeknights at 10 p.m. The content is refreshed weekly, supplemented by screensavers and custom ringtones.

"When MTV launched 25 years ago, the whole point of our 'I Want My MTV!' campaign was to emphasize the personal connection between our audience and our brand," says Brad Schwartz, MTV Canada's SVP and GM. "Of the delivery options we now use - television, broadband and iPods, among others - your cell phone is the one device we can count on being with you at all times."

The partners have opted for a couple of revenue models.

"For $20 to $25 a month, you can buy a 'Fuel Me' bundle from Bell Mobility that provides all-you-can-eat TV, plus unlimited text messaging and wireless Web browsing," says Andy Wright, Bell Mobility's director of business development. "Some of our phones, such as the Motorola RAZR, even allow you to purchase individual MTV clips on an a la carte basis."

God is my DJ

S-VOX has launched a multi-faith podcasting service called MyGodPod. The daily "Godcasts" - up to 40 minutes of sermon segments, Bible and other readings - are downloaded to subscribers' iPods and other players overnight.

"The concept is 'dock and walk,'" says president and CEO Bill Roberts in a statement. "We call it 'Devotions on the Go.'" S-VOX, the parent company of VisionTV, is offering prospective GodPodders a free demo at www.mygodpod.com, in hopes of convincing them to spend US$19.95 for an annual subscription.

Short stuff

Mobifest, touted as Canada's first festival of all mobile-ready content, made its debut on May 17 in Toronto - handing out prizes to the best ultra-short movies. Director Harley Hay walked away with the top festival prize for his one-minute clip Regurgitation, about a cash-strapped couple and their icky way to avoid paying a pricey restaurant bill.

The silent Swings | Sits by Michael Tung won best Canadian, while Luciano Ieraci won the Caught On Treo prize for his aptly named and comical The Trio.