



Advertising




| by: | Dec 5, 2005 |
*Excerpted primarily from Take One's Essential Guide to Canadian Film, edited by Wyndham Wise and published by the University of Toronto Press, 2001.
1896: First public screening takes place in Montreal. Later, Toronto's first screening is at Robinson's Musee on Yonge Street
1898: Vancouver's first screening
1903: Leo-Ernest Ouimet opens film exchange to distribute movies in Montreal
1906: Ouimet opens 500-seat nickelodeon in Montreal
Jule and Jay Allen open storefront theater in Brantford, ON
1907: Ouimet opens Montreal's Ouimetoscope, North America's largest movie palace, with 1,200 seats and air-conditioning
1908: The Allens create the Allen Amusement Corporation film exchange
1911: Allens open 800-seat Allen Theatre in
Calgary
1912: Adolph Zukor forms Famous Players within Famous Plays Film Company in New York
1916: Zukor and Jesse Lasky form Famous Players-Lasky and begin to acquire theaters all over North America
American ex-pat N.L. Nathanson buys Toronto's Majestic Theatre. He will go on to build U.S.-based Paramount Theatres' chain of venues in Canada
1918: The Allens establish themselves as the biggest chain in Canada, with an output deal with Goldwyn and Famous Players-Lasky
1919: Zukor demands partnership with the Allens, who refuse
1920: Zukor buys into rival chain Paramount, and incorporates Famous Players Canadian Corporation
Allens expand in the U.S.
AMC Theatres is founded by former traveling showman Edward Durwood, with one theater in Kansas City, MO
1922: The Allens fold after overextending themselves in a bid to compete with Zukor and FPCC
1923: FPCC acquires all 53 Allen theaters
U.S. Federal Trade Commission says "Famous Players-Lasky Corporation now possess and exercise a dominating control over the motion-picture industry... [and] is the largest theater owner in the world." They own about 400 of an estimated 18,000 theaters in North America (2.2%), but command 67% of box-office revenue, as up to 6,000 theaters show only Paramount product at any one time
1930: Zukor acquires direct control of FPCC, which owns 33% of theaters in Canada
Report commissioned by Ottawa says that FPCC is a combine and "detrimental to public interest." FPCC is taken to court by Ontario, Saskatchewan, Alberta and B.C.
1932: FPCC found not guilty on three counts of conspiracy and combination
1935: Nat Taylor forms Independent Theatres Association of Ontario
1941: N.L. Nathanson leaves FPCC to found Odeon Theatres, which will be headed up by his son Paul
1946: Paul Nathanson sells interest in Odeon to Rank Organization of London
1948: Minister of trade and commerce meets with the Motion Picture Association of America. Result is Canadian Cooperation Project. Hollywood promises to make films in Canada, distribute more National Film Board shorts, cut down on the gangster fare it exports north and mention Canada in its feature films. FPCC's profits are not restricted, and the idea of a screen quota for domestic features is abandoned





