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Archive: Oct 10, 2008
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Worst Driver returns to Discovery
by: Oct 10, 2008 Print

After seeing a viewership increase of 27% for viewers 25-54 and 35% for 18-49s during its third season, a fourth run of Canada's Worst Driver will make its debut on Discovery Channel at 10 pm ET/PT on Oct. 27.

Targeting 18-54s, the show follows eight motorists as they struggle through the "Driver Rehabilitation Centre" at an abandoned correctional centre. A panel of judges including CP24's traffic and safety specialist Cam Woolley, formerly a sergeant with the OPP's Ontario Highway Safety Division, will crown the worst driver.

TV history buffs may recall that the reality genre sprang from Britain's docu-soaps, and that one of the original series that helped forge viewers' fascination with car wrecks was BBC's Driving School, wherein assorted dim students never failed to comically mess up.

From Media in Canada


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